Introducing the Starbucks Sip N’ Sling Collection
To launch the iconic Pink Drink and Paradise Drink in bottle format we knew we had to make it more than a just a drink, we had to make it a fashionable, grammable vibe in it’s own right. So we teamed up with renowned designer Brandon Blackwood to do just that and created a bottle bag collection sure to turn heads.
The result. Over a billion earned impression, tons of social buzz and bags that sold out in less than three minuets.
We knew we couldn’t launch drinks this special like a typical brand. So we launched them like a designer instead, starting with these playful teaser stories on IG to get fans hyped.
When the Starbucks Sip N’ Sling Collection dropped fans and press couldn’t wait to get a taste.
The bags sold out in less than Three Minutes, we landed over 1 Billion Impressions and made the Ready-To-Drink versions of Starbucks Pink and Paradise as famous as their cafe’ namesakes.
