Comebaq Courts
Awards: Shorty Awards 2022 3x Winner
Gold / Emerging Platform, Silver / Single Platform-Twitch, Bronze / Pharma-Healthcare
Icy Hot and Shaq teamed up to create Comebaq Courts across the U.S. so people in areas hit hardest by the pandemic have amazing places to play. We hosted a charity game live Twitch NBA 2K that brought Shaq together with gaming influencers to raise awareness of our efforts and give fans across the country an opportunity to come together and raise funds to help kids and their communities rise up and get back in the game.
Comebaq Court Case Study
First, we hyped the charity game and encouraged fans to tune in.
Then we hosted an Icy Hot & Shaq Foundation NBA 2K charity game live on Twitch
All to fund Comebaq Courts and help a community in need Get Back in the Game.
