Whatever Froots Your Loops

The goal was to make Froot Loops hip and relevant in the eyes of Millennials and bring to life their "Whatever Froots Your Loops" mentality. So we partnered with Shaun Neff, the founder of Neff Headwear, to create a pair of interchangeable sunglasses allowing people to rock whatever Froot Loop inspired colorway they like. The result was awesome.