The New Sound of Cereal
Awards: Digiday 2019 Winner - Best New Product or Launch Campaign,
One Show Shortlist - 2019, Clio Shortlist - 2018
To make the launch of Chocolate Frosted Flakes something teens would pay attention to, we had to think less like a cereal company and more like a record label. So, instead of writing a jingle about Chocolate Frosted Flakes teens would tune out, we got together with an up-and-coming boy band to release their next single on the first ever playable, edible record made of cereal. In total the program earned 1.3 billion impressions and 1.4 million earned social engagements, including coverage in Tiger Beat which is amazing for obvious reasons.
Say Hello to Chocolate Frosted Flakes
The Chocolate Frosted Flakes Record in Action.
The Music Video Featuring Tony the Tiger
